Sports business network

Meet the right people in sports. Faster.

A curated professional network connecting talent, professionals, founders, universities and employers.

Join the Founding Network

The opportunity

The sports industry is big.
Access to it isn’t.

1.8M

people employed in sport across the EU in 2025

Eurostat, 2025 employment data

The wider sports economy extends far beyond the core sport sector.

6M+

direct jobs supported by Europe’s broader sports economy

2019 reference EU Sport Satellite Account, 2025 edition. Latest harmonised estimate, based on 2019 data.

Millions of people work across the sports ecosystem.
Finding and reaching the right person is still unnecessarily difficult.

Data & sources

1.8M: Eurostat, 2025 employment data.

6M+: EU Sport Satellite Account, 2025 edition. Latest harmonised estimate, based on 2019 data.

Millions work across the sports ecosystem, yet reaching the right person remains unnecessarily difficult.

SEIRO makes the right people easier to reach.

The problem

Access still depends on who you know.

Finding people is easy. Building the right relationships isn't.

Cold messages. Missing context. No clear next step.

The idea

The right introduction changes what happens next.

Start with what you want to achieve. Seiro brings the right context and the right person into the same conversation.

92Days
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00Hours
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00Min
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00Sec

The platform opens 2 January 2027. The network starts now.

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Seiro Experiences

Meet with purpose. Build real connections.

Meet.Connect.Grow.

Build relationships online, in person or through sport. Events deepen the connection; the network continues wherever you are.

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The first format

Professional relationships, built through shared sport.

One day of sport and networking. Scroll, drag or tap a moment.

01

Play

It starts on court. Padel, tennis and beach volley.

02

Discover

Partner activations between one match and the next.

03

Refuel

The bar is where the second conversation happens.

04

Talk

Introductions with a reason behind them.

05

Win

Someone lifts a trophy. Everyone leaves with new contacts.

06

Night

When the courts close, the music starts.

Your turn.

The next formats are being built with the Founding Network.

Join the Founding Network

How Seiro works

From a goal to a real relationship.

  1. 01

    Discover

    Who should you actually know?

  2. 02

    Prepare

    Why meet, and what to ask.

  3. 03

    Connect

    Meet online, in person or through sport.

  4. 04

    Continue

    Follow up with a clear next step.

A network of contribution

Value in both directions.

Emerging talent & early career professionals

What you bring

Preparation, specific questions, ambition and peer support.

What you gain

Direction, mentorship and relationships that continue beyond one conversation.

Join the Founding Network

Professionals

On your terms.

Choose topics, format and how many conversations a month.

Talent

Earn the conversation.

A specific goal, a clear reason, one focused question.

SEIRO Access

Always free to reach.

Core access stays free. Introductions are never sold.

Founders

Built by people who needed it.

Keivan Santoli, Co-Founder of Seiro Culture

Keivan Santoli

Co-Founder, Seiro

Partnerships, entrepreneurship and sport.

Open CVClose CV

Education

  • emlyon business schoolMSc Sport Industry Management, Paris. Student representative.
  • University of BolognaBachelor in Business Administration.

Work experience

  • AS MonacoPartnerships internship · 6 months. Partner relations, activations and commercial delivery.
  • KPMGAudit internship · 3 months.

Projects

  • Monte Donato FCFounded at 18; developed into three football teams and one basketball team.
  • Riot Investment SocietyFounded and lead the largest finance club at the University of Bologna.
  • SMASH&SOUNDFounder of an Italian sport and music event format.
Gianmarco Presti, Co-Founder of Seiro Culture

Gianmarco Presti

Co-Founder, Seiro

Consulting and public management across international markets.

Open CVClose CV

Education

  • Copenhagen Business School & UCASDouble master's degree · 2024 to 2026. MSc Public Management and Social Development.
  • University of BolognaUndergraduate studies. International exchanges in Warsaw and Buenos Aires.

Work experience

  • AccentureBusiness Analyst · 8 months in Portugal.

Founding Network

Your next relationship starts here.

Join the first group shaping how Seiro connects the sports industry.

Join the Founding Network Opens 02 January 2027 · Network forming now.

Founding Network

Join the Founding Network.

Be part of the first cohort we build around. No platform account is created yet.

info@seiroculture.com

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A little about you

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Your reason for joining

A partnership with a purpose.

Seiro · 正路

The right path.

A name. A direction. A shared ambition.

For us, the right path turns sport into connection, places into destinations, and ambition into growth.

Your place. Its potential. Our direction.

A direction worth taking.