Sports business network

Meet the right people in sports. Faster.

A curated professional network connecting talent, professionals, founders, universities and employers.

Join the Founding Network See what we are building

The opportunity

The sports industry is big.
Access to it isn’t.

1.8M

people employed in sport across the EU in 2025

Eurostat, 2025 employment data

The wider sports economy extends far beyond the core sport sector.

6M+

direct jobs supported by Europe’s broader sports economy

2019 reference EU Sport Satellite Account, 2025 edition. Latest harmonised estimate, based on 2019 data.

Millions of people work across the sports ecosystem.
Finding and reaching the right person is still unnecessarily difficult.

Data & sources

1.8M: Eurostat, 2025 employment data.

6M+: EU Sport Satellite Account, 2025 edition. Latest harmonised estimate, based on 2019 data.

Millions work across the sports ecosystem, yet reaching the right person remains unnecessarily difficult.

SEIRO makes the right people easier to reach.

The problem

Access still depends on who you know.

Finding people is easy. Building the right relationships isn't.

Cold messages. Missing context. No clear next step.

The idea

The right introduction changes what happens next.

Start with what you want to achieve. Seiro brings the right context and the right person into the same conversation.

92Days
:
00Hours
:
00Min
:
00Sec

The platform opens 2 January 2027. The network starts now.

Join the Founding Network

Seiro Experiences

Meet with purpose. Build real connections.

Meet.Connect.Grow.

Build relationships online, in person or through sport. Events deepen the connection; the network continues wherever you are.

Join the Founding Network

The first format

Professional relationships, built through shared sport.

One day of sport and networking. Scroll, drag or tap a moment.

01

Play

It starts on court. Padel, tennis and beach volley.

02

Discover

Partner activations between one match and the next.

03

Refuel

The bar is where the second conversation happens.

04

Talk

Introductions with a reason behind them.

05

Win

Someone lifts a trophy. Everyone leaves with new contacts.

06

Night

When the courts close, the music starts.

Your turn.

The next formats are being built with the Founding Network.

Join the Founding Network

How Seiro works

One network. Online and on court.

  1. 01 · The portal

    Find who can open the door

    Tell us where you want to go. Our AI selects the professionals worth contacting. Start the conversation, then book a one-to-one call.

    From 2 January 2027
  2. 02 · The network

    Belong to a selected circle

    Online talks with industry professionals, updates from inside sport, and members who answer each other.

    For members only
  3. 03 · In person

    Meet where sport happens

    Networking events built around sport, where professionals are invited to speak and members meet face to face.

    All year

Joining takes 30 seconds. You get your personal profile today and the portal on 2 January 2027.

Who you’ll meet

The whole industry, not only the athletes.

  • Clubs and leaguesFootball, basketball, tennis, padel and more
  • Brands and sponsorsPartnerships, marketing and activations
  • AgenciesSports marketing, talent and athlete management
  • Media and contentBroadcasters, publishers and creators
  • Events and venuesTournaments, experiences and operations
  • Finance and investmentSports M&A, funds and club investment

Who joins

Students, early-career talent, professionals and founders. Universities and employers join as partners.

Where we start

Spain, Italy and France. Then the rest of Europe.

Join the Founding Network

Founders

Built by people who needed it.

Keivan Santoli, Co-Founder of Seiro Culture

Keivan Santoli

Co-Founder, Seiro

Partnerships, entrepreneurship and sport.

Open CVClose CV

Education

  • emlyon business schoolMSc Sport Industry Management, Paris. Student representative.
  • University of BolognaBachelor in Business Administration.

Work experience

  • AS MonacoPartnerships internship · 6 months. Partner relations, activations and commercial delivery.
  • KPMGAudit internship · 3 months.

Projects

  • Monte Donato FCFounded at 18; developed into three football teams and one basketball team.
  • Riot Investment SocietyFounded and lead the largest finance club at the University of Bologna.
  • SMASH&SOUNDFounder of an Italian sport and music event format.
Gianmarco Presti, Co-Founder of Seiro Culture

Gianmarco Presti

Co-Founder, Seiro

Consulting and public management across international markets.

Open CVClose CV

Education

  • Copenhagen Business School & UCASDouble master's degree · 2024 to 2026. MSc Public Management and Social Development.
  • University of BolognaUndergraduate studies. International exchanges in Warsaw and Buenos Aires.

Work experience

  • AccentureBusiness Analyst · 8 months in Portugal.

Our partners

Building Seiro together.

Founding Network

Your next relationship starts here.

Join the first group shaping how Seiro connects the sports industry.

Join the Founding Network Opens 02 January 2027 · Network forming now.

Founding Network

Join the Founding Network.

Save your place now. You get your personal profile and a countdown to 2 January 2027.

info@seiroculture.com

Checking secure registration availability…

I am a

30 seconds. You complete your profile after, whenever you like. Already joined? Open your profile.

A partnership with a purpose.

Seiro · 正路

The right path.

A name. A direction. A shared ambition.

For us, the right path turns sport into connection, places into destinations, and ambition into growth.

Your place. Its potential. Our direction.

A direction worth taking.